Becoming
HER
1
Fabric Composition Research
Studying natural fibres, blends, weaves, GSM, breathability, durability and comfort.
2
Body Architecture & Fit Research
Studying different female body types, proportions, movement, fit challenges and garment engineering.
3
Wearability Research
Studying why truly wearable clothing for women remains difficult to find and identifying opportunities for better everyday clothing.
4
Design & Technical Development
Synthesizing research into design concepts, including sketching, color palettes, fabric selection, and detailed technical specifications for patterns and draping.
5
Prototyping & Sampling
Creating and refining initial prototypes to validate design concepts, develop patterns, and constructions and draping through sampling.
6
Material Sourcing & Manufacturing Prep
Selecting final fabrics and trims, identifying suitable production partners, costing, merchandising, and final production planning.
7
Testing & Collection Launch
Conducting fit and wear validation trials, ensuring quality assurance, final quality approvals, manufacturing, and launching the full collection with digital and campaign experiences.
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